GLENANDS
Glenand Group is a pioneer in the Indian Pet Industry. With a humble beginning as a cutting-edge dog biscuit manufacturing unit in 1937, today, it stands tall as a name synonymous with excellence and innovation.
The company comprises of three dynamic sub-divisions, each with a unique focus and yet, perfectly complementing one another. Glenand Products is the manufacturer of premium pet biscuits and treats that are adored by pets and pet owners alike. Meanwhile, Glenands India is the go-to destination for pet enthusiasts seeking the finest imports and distribution solutions. And finally, Glenands is a chain of premium pet stores situated in the heart of Bangalore.
With an unwavering commitment to quality and customer satisfaction, Glenand Group has carved a niche for itself in the Indian Pet Industry, now recognized as a force to be reckoned with..
GOAL
Unizap came on board to help Glenands in establishing its digital brand presence by fulfilling the content and design requirements. Glenands aimed to generate revenue through online marketing and improve its social media pages to attract customers while keeping up with its competitors. The primary objective was to increase brand awareness and drive sales, with the ultimate goal of establishing Glenands as a market leader in the industry.
SCOPE
To improve the aesthetics of Glenand’s social media pages, Unizap opted for an organic marketing approach to revamp and curate its brand image in a way that aligns with the audience's preferences and resonates with their voice. The primary objective was to establish Glenands as a brand that is relatable to its target audience while also enhancing its overall online visibility.
Platforms
We selected Instagram, Facebook, and Twitter as our preferred platforms for disseminating organic content and engaging with Glenands' clientele. Our emphasis had been on enhancing the aesthetic appeal of Glenand’s Instagram grid while expanding its reach through the utilization of Instagram Reels, story highlights, and carousel posts.
Content Style
Following a thorough analysis of the digital pages of competitors and a comprehensive study on effective strategies for brands in the pet food and appendages industry, Unizap concluded that incorporating playful reels and informative content would be more effective in boosting brand visibility and capturing the audience's attention than using promotional posts.
SOCIAL MEDIA WORK
