ABOUT THE BRAND
Srilipi is a platform that strives to empower Indian artisans, specifically potters from West Bengal, by showcasing their exceptional craftsmanship to a global audience. Recognizing the challenges faced by these skilled artisans due to limited resources and opportunities, they aim to bridge the gap between these artisans and potential buyers worldwide.
OBJECTIVES
The primary objective of Srilipi is to promote the rich legacy of Indian pottery and uplift the skilled potters of West Bengal by providing them with a global platform to showcase their talent. The brand aims to establish a potters' village in West Bengal, creating a hub for pottery enthusiasts and tourists, thus fostering economic growth in the region. Through the production and promotion of eco-friendly and sustainable products, they are committed towards preserving the environment and promoting organic living.
At Unizap, we have designed an e-commerce experience that embodies Srilipi's mission to empower artisans, celebrate cultural heritage, and promote sustainable living. Our website design serves as a virtual gallery, inviting visitors to explore the beauty and artistry of Indian pottery, while fostering a sense of community and global connection.
LAYOUT
01. Preserving Tradition: Our ecommerce platform for Srilipi pays homage to the rich legacy of Indian pottery, celebrating the time-honored artistry that has captivated people for centuries. The website design showcases the timeless beauty and craftsmanship of each piece, highlighting the cultural significance and intricate techniques passed down through generations.
02. Artisan Stories: We bring to life the stories of the skilled artisans of West Bengal, providing a platform for their talents to shine globally. Through captivating narratives and captivating visuals, we introduce the artists, their techniques, and their unique cultural influences, fostering a deeper appreciation for their craft and heritage.
03. Product Showcase: Each handcrafted piece is meticulously presented, emphasizing the superior quality, eco-friendliness, and sustainability that define Srilipi's offerings. With detailed product descriptions and immersive imagery, we ensure that each creation tells a story of cultural richness, artistic finesse, and a commitment to environmentally conscious production.
04. Sustainable Living: We highlight Srilipi's dedication to sustainability and eco-friendliness, emphasizing their efforts to provide organic and environmentally conscious products. The website showcases their commitment to preserving the environment and nurturing a culture of sustainable living through their artisanal creations.
05. Global Impact: Srilipi's website emphasizes the global reach of Indian pottery, illustrating how the platform serves as a bridge between local artisans and a worldwide audience. Through engaging content and a user-friendly interface, we showcase how Srilipi enables art enthusiasts from around the world to appreciate and acquire these unique, culturally significant pieces.