ABOUT THE BRAND
Melwach is a progressive food firm dedicated to transforming dietary practices through the introduction of innovative, millet-based snacks and meals. They prioritize nutritional fulfillment and environmental sustainability, aiming to shift the focus from conventional grains to the health benefits of millets. Their two-tiered approach involves introducing millet snacks in school canteens to foster early preferences for millets and creating wholesome meal recipes to encourage healthier eating habits. The brand is committed to sourcing gluten-free ingredients directly from farmers and using environmentally friendly oils, emphasizing a health-conscious and planet-friendly production process.
OBJECTIVES
Melwach's primary objective is to promote the integration of millets into everyday diets, highlighting their nutritional value and environmental benefits. By ensuring the accessibility of premium quality millet products at affordable prices, they aim to create widespread awareness about the health advantages of incorporating these grains into dietary habits. Their commitment to purchasing high-grade grains directly from farmers, maintaining stringent hygiene standards, and promoting women's entrepreneurship reflects their broader goal of creating a healthier India while prioritizing sustainability and community empowerment.
At Unizap, we have designed an e-commerce experience that embodies Melwach's dedication to nutrition, sustainability, and community empowerment. Our website design serves as a hub for fostering awareness and promoting healthier lifestyles through the goodness of millets, reflecting Melwach's mission to create a healthier India for all.
LAYOUT
01. Innovative Nutrition: Our e-commerce platform for Melwach embodies the brand's commitment to redefining dietary practices through nutritious, environment-friendly, and innovative millet-based snacks and meals. The website design reflects their mission to promote health and sustainability, encouraging a shift towards the nutritional benefits of millets for a healthier lifestyle and a greener planet.
02. Sustainable Sourcing: The website emphasizes Melwach's commitment to sustainability, showcasing their direct sourcing of gluten-free ingredients from farmers and the use of environment-friendly oils. Illustrating their dedication to health-conscious and planet-friendly production processes, we highlight their adherence to the highest standards of hygiene and quality in every product.
03. Testimonials: Hear from our happy customers who love our nourishing millet-based snacks and meals. Their experiences showcase our dedication to health and sustainability, making every bite a step towards a healthier you and a greener planet.
04. Awareness Advocacy: We highlight Melwach's proactive engagement in spreading awareness about the benefits of millets through presentations and talks. The website showcases their advocacy for healthier dietary choices and the positive impact of millets on human health and the environment, underscoring their dedication to making a broader, positive impact on society.
05. Empowering Leadership: Emphasizing Melwach's commitment to fostering entrepreneurship among women, the website highlights Anita Chopra's leadership in the company. We showcase how she leads a group of dedicated women, emphasizing Melwach's commitment to empowering communities and fostering inclusive growth within the business and beyond.