SINDHARAM SANWARMAL MEWAWALA
Sindharam Sanwarmal Mewawala has established itself as a preeminent and highly regarded supplier of dry fruits in Burra Bazaar Cotton Street, Kolkata. With an unwavering commitment to quality, they have earned a loyal following among wholesalers and retailers alike.
Their extensive product offerings include a diverse range of dry fruits, sun-dried fruits, syrups, masalas, and other complementary items. Whether customers are searching for premium quality cashews, almonds, or pistachios, or require exotic dried fruits such as figs or dates, Sindharam Sanwarmal Mewawala is a one-stop destination for all their needs.
The company takes great pride in sourcing only the finest quality products, ensuring that its customers receive nothing but the best. With strict adherence to quality control measures, they guarantee that each item meets the highest standards of freshness, flavor, and texture.
GOAL
Sindharam Sanwarmal Mewawala aspired to enhance the visibility of their company's products by attracting a larger pool of retailers and customers to their social media pages. As such, they sought the services of Unizap with the objective of augmenting social media traffic and ultimately driving sales.
SCOPE
Unizap undertook the responsibility of optimizing the company's brand colors and enhancing its digital presence across various social media platforms. This included the implementation of organic marketing strategies, which encompassed the creation of informative posts related to the industry, festival-centric posts, as well as generic content. The principal objective was to enlighten the target audience about the brand's offerings and accommodate their needs.
Sindharam Sanwarmal Mewawala
#PAID ADVERTISEMENTS
Sindharam collaborated with Masterchef 5 winner Kriti Bhoutika for a paid advertisement, targetting the very right segment for its advertisements. This collaboration resulted in a quick gain in followers and hundreds of new customers.
Platforms
The social media platforms chiefly employed for this purpose were Instagram, Facebook, and Twitter. The Instagram profile was meticulously curated to harmonize with the brand's color scheme, leading to a surge in engagement rates and greater revenue generation.
Content Style
As the primary goal was to educate the audience about the company's products, the majority of the posts were informative and product-centric in nature. To maintain parity with competitors and sustain the audience's interest, the social media page also featured generic and festival-themed posts.
SOCIAL MEDIA WORK
