ABOUT THE BRAND
Wishes by Om Sweets is a premier brand that aims to elevate the beginning of every celebration with its handcrafted, exquisite, custom-made hampers and delectable sweets. With a passion for creating delightful experiences, Wishes endeavors to provide its consumers with an exceptional range of products and establish itself as the finest sweets and gifting brand in India.
Wishes by Om Sweets is the latest venture by the renowned hospitality brand, Om Sweets, which has established itself as a household name in the hospitality industry in Northern India with a strong customer base in New Delhi, Gurgaon, and Faridabad. Building upon this legacy, Wishes was born as a premium gifting solution aimed at enhancing personal milestones and celebrations.
OBJECTIVES
The primary objective was to showcase the superior quality and luxurious nature of Wishes' products while also highlighting the brand's attention to detail in its high-end packaging. To accomplish this, particular emphasis was placed on the website's homepage, which aimed to encapsulate the complete package offered by the brand.
LAYOUT
01. Store Locator: To bridge the online-offline gap, a dedicated section has been added to help users easily find Wishes' physical store using Google Maps. This feature provides precise directions, promoting in-store visits and enhancing the overall customer experience.
02. Visual Luxury: The website offers an immersive experience that exudes elegance and indulgence. Captivating videos showcase the meticulous craftsmanship behind handcrafted hampers and the artistry of their delectable sweets. These videos create a sensory journey, allowing visitors to grasp the essence of luxury that defines Wishes by Om Sweets.
03. Testimonials: To build trust and boost sales, the website features a testimonials section with feedback from delighted customers who have experienced Wishes' finesse and luxury. Genuine testimonials enhance credibility, instilling confidence in potential customers and encouraging them to make a purchase.
04. Product Pages: Each product is thoughtfully presented with high-quality images from various angles. Clear positioning of the product description, price, quantity, and 'add to cart' button ensures a seamless browsing and purchasing experience.
05. Customer Reviews: The product pages include a section for customer reviews and ratings, further enhancing trust and helping potential buyers make informed decisions.
06. Up-selling and Cross-selling: Wishes' website intelligently suggests similar products that complement the current selection, providing customers with enticing options that cater to their preferences and enhance their overall shopping experience. Additionally, recently visited items are showcased, encouraging visitors to explore related offerings.