How to do SEO for eCommerce Websites: A Step-by-Step Guide

What is eCommerce SEO?

E-commerce SEO is the process of making your website more visible on the search engine results page. It will help your target audience to reach out to your online store and it will increase your online sales as well.

E-commerce SEO has the highest return on investment of online marketing campaigns. Many shop owners are not considering the search engine. All are using the social media platform or paid advertising. Yup, that’s also good to have that but SEO is the long-term ROI.

• Website Architecture
• Keyword research
• On-page SEO
• Technical SEO
• Local SEO
• Content Marketing Strategy
• Measure the performance

Website Architecture

Website architecture is how you set up website navigation on category pages and product pages. Always need to give more relevant content in front of users and reduce the number of clicks to find the exact content. Here is the great structure of the website:

• Not more than three clicks
• Create high relevant pages
• Make it simple and reliable

Here I’ll share some examples of the great architecture of the website

How to make the website architecture?

The above image: within the three clicks we can reach out to the product page and relevant page as well.

If we are following proper navigation and internal linking those pages give more authority to the home page. These pages get a better chance of ranking high on the search engine result page(SERP).

What not to do for the website architecture?

It’s breaking the great structure website. It’s taking four clicks to reach the product page. In case, if you are following this navigation that page won’t get the chance to rank high in the SERP and the home page won’t get the page authority and it will increase the bounce rate as well. And more important it’s very difficult to find the information that I’m looking for.

Keyword Research

Keyword research is very much important in eCommerce SEO. If you are not done proper keyword research you are not able to rank the page and that keyword also won’t get the traffic, conversion also it won’t happen.

How to do keyword research for eCommerce SEO?

The target keyword has decent search volume and is easy to rank high conversion rate. Many SEO persons doing the keyword research but they are looking for user search intent they are not checking conversion.

The best option for keyword research:

These are the main things need to keep in our mind while we’re doing the keyword research.

What are the tools used for keyword research?

When you start doing keyword research you need to choose the right platform. For that, I’m recommending to you use SEMRush, Ahrefs, Amazon search, and Google keyword planner. These tools will help you with the right keyword.

eCommerce On-page SEO

On-page SEO is very important because it helps you appear in the SERP. Once you have done the keyword research you need to optimize on-page SEO. On-page SEO is very much important and the search engine will know what was the page about it based on your keywords optimizing the page.

Need to optimize more on three categories

1. Optimize category-level pages
2. Optimize product-level pages
3. Optimize blog pages

If you are optimizing on-page SEO properly. Search engines provide you with lots of features.

• Knowledge panel
• Featured snippets
• Video
• Feature video
• Images
• Feature images
• Reviews
• Breadcrumbs 
• Site links
• Carousel
• Question and answers
• FAQ’s
• News
• Events 

How to optimize category-level pages?

While you are starting optimizing category-level pages need to follow these steps

• Make headings more relevant to the category pages
• Use featured snippets of content
• Optimize internal links
• Avoid keyword stuffing 
• Build external links to the category pages
• Make simple user navigation to the website
• Optimize URL structure and use relevant category keyword

How to Optimize product-level pages?

You need to optimize each product level page. Here we are going to share how you need to optimize product-level pages step by step

• Use high-quality images for selling your product
• Add more images
• Add videos
• Use keywords relevant to the product
• Enable the customer reviews
• Share testimonials
• Enable the “ask question” section
• Describe the product specifications and features
• Highlight the special offers
• Enable add items
• Place the conversion button

How to optimize a blog page?

• Find the primary keyword for the blog. It’s related to your product.
• Avoid multiple keywords in the same blog.
• Optimize the post around the single keyword
• Try to use the long tail keyword. Long tail keywords have a high conversion rate.
• Optimize the blog for mobile devices.
• Optimize the SEO-friendly URL structure.
• Optimize the Title and Meta description.
• Use the images in the relevant place and optimize the images.
• Build the internal links.

Title tag optimization:

In the title tag and H1 tag using keywords based on the product

Content Optimization:

On the category page optimize the content based on which category you are choosing. Need to avoid product-level explanations on the category page.

Image optimization:

This is a very important factor in on-page SEO. Because If you are using a very bigger image in the webpage the page loading time is more. So, you need to use an image of size smaller size but not reduce the quality of the image. And need to fix the image height and width as well.

Every image needs alt text.

Technical SEO

Every website or mobile app or web app needs technical SEO. Because this is a very mysterious factor in SEO. Here we are sharing technical factors that you need to follow

• Page speed
• Mobile usability
• Sitemap
• Robots
• Duplicate content
• Thin Content
• Broken Links
• Canonical URL

Page Speed

When you start optimizing your website page speed is a very important factor for web pages. How quickly the website is loading in the browser. Here are some ways to improve website speed.

• Optimize Core web vitals
• Minify JS, CSS and HTML file
• Reduce the redirect
• Remove Render blocking JS files
• Leverage browser caching
• Enable Compression
• Use CDN
• Optimize images
• Improve server response time

Mobile Usability

Mobile Usability is web pages that need to optimize all mobile devices. If it’s not optimized you are not optimized search engine as well.

Sitemap:

The sitemap is a file. In that file have websites important page URLs. It will help search engines to understand your website structure. Then the search engine will crawl your website’s essential pages.

Robots:

Robots is a text file it’s located in the domain root directory. The text file uses to communicate with the domain to the search engine. It’s a very important file in SEO. Based on this file only search engines will crawl your website.

Duplicate content:

If your website has duplicate content the site will affect your keyword rankings. When there are multiple pages but that pieces of information same search engine will confuse which page needs to rank for the particular keyword. To find the pages for similar keyword and content pages, remove the pages from the website and do the 301 redirect to the available page to start receiving the web page traffic.

Thin Content:

Thin content is content that has no value to the users. In the type of pages, the search engine will consider doorway pages or duplicate content pages. So, this type of page search engine won’t rank.

Broken Links:

Broken links are dead links. If Search engines will read your website broken links your website quality score will affect. So Every month you need to do a broken link audit and fix the broken links. It will help your website’s trustworthiness in search engines.

Canonical URL:

A canonical URL is the URL of the original webpage from a group of duplicate pages. Canonical tags are great for directing traffic toward the right place of web pages with multiple sub-pages of content.

Local SEO

If you have a store or you are looking for traffic from your nearby LocalSEO will help you to generate more local traffic or leads from your nearby places.

• Claim your profile from Google My Business and Bing places
• Build local profiles and Listings

How to create your business profile from Google My Business and Bing Places?

Step 1: Go to Google.com and search for your Business Name

 Step 2: Choose your correct business name and category 

Step 3: Add Your location 

Step 4: Add Contact information 

Step 5: Verify

How to build your local profile and Listings?

Online so many profiles build websites and list websites available. Just search from the search engine and build the profile from there.

Content Marketing Strategy

Content marketing is very much important for online brand awareness. If you are prepared planned strategy then need to execute it. Because of content marketing, you will receive more traffic and leads. Here we are sharing some tips for content marketing

• Target audience
• Your brand story and Positioning
• Mission
• Goals
• Action Plan

Target Audience

If you plan to execute content marketing first step you need to find your target audience. 

• Research industry trends
• Existing customers or do the survey
• Make it clear whom you are not targeting
• Find the competitors and whom they are targeting

Your Brand Story and Positioning

Once you enter your brand story need to build the right image for the content marketing channel. When your start the positioning keep some questions in your mind

• Who are your existing customer and their goals?
• What was the unique value of your Brand?
• How are your solving problems?
•  What difference you have compared to your competitors?
• What was the strategy competitor followed?

Once you get the idea then you need to start preparing for the content. Create the content you need to some points in your mind

• What are customers looking for and what do they want to achieve?
• What were the problems they are getting and how are you solving the problem?
• What were the fundamental values of your brand?

Mission

Getting brand awareness find the place to publish your content. It will help you’re reaching your target audience efficiently. Make sure you can cover these questions:

• What was the unique value of your brand or product?
• How are you different from other creators?
• Why new audience follow you?

Goals

Providing value to your audience is an integral part of a successful content strategy. But in addition to attracting new readers and followers, content marketing should drive your business forward. Identify business goals your company needs to achieve and figure out how content marketing will bring your company closer to those goals.

Action Plan

Finally, the main content and content marketing strategy campaign on your table and add your content plan.

While creating your content you need to add some information

• Content format and structure
• Choose a Trending and broad topic
• Create High-quality content
• Choose the content distribution channels
• Paid promotions

Measure and performance

If you are executing all the factors properly then measure your performance

• Use Google Analytics to measure your organic growth and engagement metrics
• Use paid tools like Ahrefs / SEMRush for keyword improvements, website health, and backlink profile checking.

How does Unizap grow your Online business?

We built Unizap to empower and enrich businesses & Brands of all sizes. Our AI retail tech is transforming Retail business into online business for FREE. 

Our “Direct Online Ordering System” is a revolutionary feature for small & medium businesses. Now any business can sell & get payment online from their customers directly—no more need to sell via tech aggregators and pay heavy commissions & fees. 

Our core expertise lies in Financial Inclusion and Branchless Banking solutions, which we pioneered in simplifying complex banking processes. We were early adopters of the India Stack and have vehemently pioneered the Aadhaar Enabled Payment System. We have built systems that are highly scalable and yet secure. 

Unizap is a leading cloud-based AI Retail platform. We make it easy for any business to create a beautiful, professional online store & web presence. Our AI-based platform has everything you need to create a fully personalized online store, website, and even Android & iOS app. We are here to bring 60 million retailers in India Online through our eCommerce platform.

Suppose you are enabling eCommerce business to your offline store. Unizap will help you to support advanced eCommerce SEO. Compared to others Unizap will provide more features and is the right place to go your business online.

Unizap enables you to create your online store for free. Unizap platform enables any business small or large to go online in less than a minute. Unizap enables a lot more features

• AI website Builder
• Mobile App
• Business Dashboard
• POS ERP integration
• Payment Gateway
• Unified consumer interface
• Shopping interface
• NDHGO Scan & GO
• Data Analytics

And it will be providing some enterprise solutions as well:

• Headless commerce
• Quick Commerce
• Multi-store
• Self-checkout
• Direct to customer
• Business Analytics

Conclusion

Unizap will help you with any category of your offline business store into the online store. Only Unizap enables Create your professional eCommerce website and more features for a very less cost. We are highly recommend to you thatUnizap will help you your complete offline store to an online store.