Start selling online with Unizap today

Get your eCommerce business online at lightning fast speed with zero coding requirements. Start, sell, and grow your business online with Unizap.

How to choose the right shipping option for your eCommerce business?

How to choose the right shipping option for your e-commerce business

Continuous asset optimisation and your creative process to create the best e-commerce website are all things to be thrilled about for online shops. These changes boost traffic and keep your clients satisfied. It’s a win-win situation. However, the apparent element of your website’s development is not the only factor to consider. Choosing the ideal carrier for your eCommerce business is the first step. One of the most expensive aspects of your e-commerce logistics is what happens behind the scenes. It’s also a first-impression sign of the level of service you can provide to your consumers. Your client loyalty and revenues could be jeopardised if you don’t use the correct carrier for your e-commerce shipping process. As a result, it’s critical to select the appropriate carrier for your e-commerce business. Most crucial, choose providers that can provide you with the most terrific bargain. Remember that the best offer isn’t just about the lowest price; it’s also about the best timing, location, and service quality. 

Start selling online.

Take your business online with Unizap. Get your free online store in 30 seconds.

Things to consider when choosing the best shipping options for your e-commerce business

Here are some things to think about while selecting the finest e-commerce shipping carrier for your e-commerce business:

  1. What kinds of things do you ship? Consider the size and weight of your products before deciding on the finest e-commerce shipping service for your company. The cost of transporting heavier items is determined by the distance travelled and the package’s weight. Flat rate shipping is the ideal option for shipping smaller items because you pay a basic fixed charge. However, some carriers have a weight limit of 150 pounds (68 kilogrammes) and delivery limits for certain types of merchandise. Also, keep in mind that shipments of large items that exceed some carriers’ weight and size limits are subject to additional fees or special pricing. To avoid future hassles, make sure to check with your selected carrier about the size and weight constraints.
  1. You might not believe it, but simplicity is quite effective. When it comes to ordering fulfilment criteria and shipping standards, your first and foremost e-commerce shipping approach must be to present crystal clear information. This is the most basic requirement for a seamless e-commerce shipping experience. Any information about your shipping procedures should be written down and pinned to your website so that your customers know exactly what to expect from you. One way to demonstrate this method is to make it apparent when you are charging your clients a shipping fee. Also, if you don’t charge a shipping fee, this should be the first item your customers see on the landing page for your goods.
  1. According to research, 61 per cent of buyers would be ready to pay a few dollars more if e-commerce retailers could ship their products the same day. Some e-commerce entrepreneurs may find it difficult, but it is not impossible.

Having dependable courier carriers is one of the most difficult aspects of delivering on the same day. Your courier carrying agents will deliver more outstanding service to your consumers if they are better. Customers can track the progress of their orders using software used by these courier carrying retailers. It improves the efficiency of your company’s operations while also increasing client satisfaction. Regardless, handling same-day deliveries are far more difficult for small firms. Many businesses cannot manage their inventory, and the inability to plan or lack of knowledge makes delivering on the same day much more difficult. Same-day deliveries are attainable if you optimise your operations, coordinate with resources, manage inventory, and maintain strong connections with courier firms.

  1. Attempt to offer free shipping to your customers, whether you include the cost of shipping in the goods or not. Most online businesses are unaware of the significance of providing free shipping, which has a huge impact on their sales. 90% of customers say that free shipping is one of the most important elements they consider when purchasing.
  1. Keep the customers informed- When a customer’s order has been shipped, they must be kept informed. Send them vital information, such as their tracking code, and keep them updated on their order status. These types of actions will only increase loyalty in the long run.
  1. As clichéd as it may sound, having the right team has become a core competency attribute for many firms throughout the world. As a result, you must assemble the greatest crew possible to improve the shipping experience you desire to deliver to your customers. For example, you’ll need a team of experts to oversee your shipping’s marketing. They should devise strategies for informing clients about shipping incentives such as flat cost or free shipping. In addition, they are in charge of attracting relevant customers to your e-commerce store. As a result, you must ensure that your marketing team is spreading the news in a way that reaches the correct target, such as what media or technologies they will employ. On the other hand, you’ll want to assemble a completely accountable staff for effectively completing customer orders. Their main task will be to guarantee that orders are properly packed and delivered to the correct person at the appropriate time.
  1. Customers who choose this overnight shipping option will receive their order the next business day. Amazon Prime came up with the two-day shipping criteria. You may not be a behemoth like Amazon or AliExpress, so overnight shipping may not be your cup of tea. However, if you can afford it, several courier companies provide various costs for overnight deliveries. It’s not simply about delivering the shipment to the right place at the right time. It’s also about the suitable packing and labelling for delicate products to guarantee that they arrive at their destination safely. This not only improves the efficiency of your firm but also boosts your trustworthiness. Furthermore, delivering the greatest customer service nowadays is what will make your firm stand out in a sea of e-commerce businesses, so you must not only treat your clients well but also provide goods and services on time.
  1. At the checkout, your shipping prices should be laid out in a clear, easy-to-understand manner. An internet shopper should be aware of the costs involved. Customers despise surprises, so if you tack on an extra fee at checkout, you’re likely to see your basket go.

Some best shipping options for your e-commerce business

It’s critical to develop a clear and well-defined shipping strategy. If you’re unfamiliar with e-commerce shipping techniques, the process of order fulfilment and shipment can get complicated. Here’s a rundown of the most effective shipping techniques for your company.

  1. Free delivery is one of the most effective e-commerce shipping tactics for attracting clients! Ecommerce shipping, on the other hand, is a cost that must be met by either the company or the buyer. Therefore, it’s never truly “free.” So, what are your alternatives for providing free delivery to your customers?
  • Raise the price of your product so that your buyers are unaware that they are paying for shipping.
  • Pay for shipping out of your wallet, using your profit margins as a guide.
  • Balance the pricing of your products so that the customer and you each bear a portion of the delivery costs.
  1. When it comes to charging clients, several e-commerce businesses prefer and use different shipping cost systems. Flat Rate Shipping is one of them. Flat rate shipping is when e-commerce shipping providers charge their consumers a set shipping amount. Some e-commerce businesses impose a flat rate shipping price on all purchases. In contrast, others charge a flat rate shipping fee on orders that fall within a specific weight range, order value, or any other category. The disadvantage of this shipping technique is that you must always be mindful of the numbers. Some orders may fully cover shipping charges in the flat rate shipping category, while others may not.
  1.  E-commerce enterprises may display real-time carrier rates during the checkout process. Charging real-time carrier charges to your clients is an efficient e-commerce shipping strategy. What do you mean by that? On the other hand, it aids in determining the exact shipping fee based on the customer’s destination and delivery preferences. It enables e-commerce shipping providers to bill customers precisely what it costs them to ship their orders.
Discover great things with our app
Download Unizap


It’s critical to follow best practices when it comes to e-commerce shipping. Not only because it will undoubtedly lead to your company’s success, but also because it will allow you to stand out in a sea of millions of competitors. Simply put, it gives you the ability to alter the game for the better. It’s important to remember that establishing a successful e-commerce shipping business takes time, so keep experimenting and fine-tuning your strategies. It’s not always the case that what works for your competition will work for you—act per your knowledge of what is best for your company.

Popular Articles
Related Articles